„Made in Germany – Made by Vielfalt“

Gira takes part in campaign for tolerance and openness

Radevormwald, 26 March 2019. Radevormwald-based building technology specialist Gira ( has consistently focused on innovations and quality that is “Made in Germany” since it was founded in the summer of 1905. Indeed, this medium-sized technology firm has only just put into operation a new, 30,000 sq m production, development, and logistics centre at its main location in the Bergisches Land region. According to Dirk Giersiepen, Managing Partner of the family-run SME, this makes sense “because, with the help of our many fantastic and loyal employees, we invariably manage to deliver our services here with great commercial success.” In fact, the commitment, reliability, expertise, and creativity of the people who work for Gira, which provides intelligent solutions for building control, is one of the factors contributing to the company’s success on the international stage.

“In this context, we benefit from the fact that our employees are very diverse in many ways,” commented Alexandra Ptock, Head of Human Resources at Gira. This diversity is not only linked to various socio-demographic factors such as age, sex, education, and background, but is also the result of a colourful mixture of widely differing talents, temperaments, interests, life experiences, and viewpoints. “This mix is one of our strengths, and an important basis for our innovation culture, so that creativity and a pioneering spirit can flourish at Gira.”

Background is not the crucial factor
For this approach to succeed, Gira has ensured that employee orientation and a respectful corporate culture based on partnership, mutual respect, and fair dealings with each other are firmly established. These play a central role in day-to-day practice. “Tolerance and openness in our dealings with one another are important prerequisites for this – both here in our company, where we have 1,250 people from 27 different countries working together, and also in the wider world,” stressed Dirk Giersiepen. “In a time when these values are repeatedly being questioned and attacked, it is our corporate and social responsibility to resist this, and to take a stand in favour of tolerance and open-mindedness, and also for the future viability of Germany as an industrial location.”

Respectful coexistence
For this reason, Gira didn’t hesitate to join the initiative of a total of 50 family companies from Germany – including well-known brands such as Bahlsen, Claas, Henkel, Hipp, Oetker, Otto, Vaillant, Vorwerk and Würth – in order to take a collective, public stand against discrimination and xenophobia with the “Made in Germany – Made by Diversity” campaign. The campaign’s guiding principle is that working and living together peacefully and respectfully is what matters, not people’s origins or cultural backgrounds. From today, participating companies will pursue a variety of activities over the coming weeks to raise awareness of the initiative – including advertisements in large daily newspapers and magazines, and on billboards.

Family companies take a stand
The idea for the campaign originally came from Timm Mittelsten Scheid, a partner at Vorwerk: “This is an issue that I am very engaged with, personally. I think that it is important that business also takes a stand in these times of socio-political debate,” commented Timm Mittelsten Scheid on his involvement. “So I’m all the more delighted to see that there has been so much positive resonance around the idea in the family business sector.”

The following firms are taking part in the campaign: ACEG, B. Braun, Baerlocher, Bahlsen, Berner Group, Beumer Group, Boehringer Ingelheim, BPW Bergische Achsen KG, Brose, Claas, Deichmann, Dräger, emz, fritz-kola, Funke Mediengruppe, Giesecke+Devrient, Gira, Hansa-Flex, Henkel, Hipp, Horsch, Hubert Burda Media, Jägermeister, Kienbaum, Klett, Kostal, Krone, Lemken, Lindner, Marquard & Bahls, Messer Group, Metzler, Murtfeldt, Nolte Küchen, ODDO BHF, Oetker-Gruppe, Otto Group, Röchling, Sartorius, Sennheiser, SMS group, Stihl, Ströer, Südvers, Trigema, Vaillant, Vorwerk, Werksviertel Mitte, Wörwag, and Würth.


“Working and living together peacefully and respectfully is what matters, not people’s origins or cultural backgrounds”: 50 family-run firms in Germany are taking a collective stand in a campaign for tolerance, diversity, and open-mindedness. [190326_Gira_Made by Vielfalt_01.jpg]

Gira adopts a clear position against racism and discrimination: The Radevormwald-based SME is calling for diversity to be considered as a strength that is also crucial to the future viability of Germany as an industrial location.
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About Gira
Radevormwald-based company Gira Giersiepen GmbH & Co. KG ( is one of the leading full-range suppliers of intelligent system solutions for electrical and networked digital building control. The family-owned company and its many developments have helped to shape the world of electrical systems and building management since it was founded in the summer of 1905. Right from the start, Gira's many innovations – such as the Gira HomeServer – have made it one of the most influential players in the development of networked smart building systems and in the digitalisation of buildings. Gira products and solutions stand for German engineering expertise, reliable 'Made in Germany' quality, sustainable production processes, environmentally friendly and resource-efficient operations and perfection in form and function. But, most importantly, they make people's lives a little more easy, convenient, and secure. It is no coincidence that Gira switches and control, communication and safety systems are now used in some 40 countries, including in Hamburg's Elbe Philharmonic Hall, the Olympic stadium in Kiev, the Design Museum in London, and the Banyan Tree Hotel in Shanghai. Thanks to its extensive expertise in plastics technology, Gira now also manufactures complex plastic system products for the medical technology sector. The Gira group also includes its subsidiary Stettler Kunststofftechnik in Untersteinach, near Bamberg, and shareholdings in Insta Elektro in Lüdenscheid, the software firm ISE in Oldenburg and the start-up firm Senic in Berlin. Together, around 1,700 employees generate an annual turnover of more than €330 million.

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