In 1950, Jacobsen designed the Series 7 – which has since become the world's best-selling chair. With this and his other designs, Jacobsen made a significant impact on Scandinavian design history. Today, his designs have become well-known classics, and can be found in public buildings and private homes around the world. Inspired by icons like Jacobsen, there are a number of very talented young designers building on this design legacy and ensuring that Scandinavian style continues to grow in popularity, including famous design brands like Hay, Normann Copenhagen, Muuto, BoConcept and Design House Stockholm. All of these designers work in pursuit of the same vision: to create design that is "as simple and as functional as possible". Scandinavian design is streamlined and clear and yet still homely. Soft fabrics, patterns and prints are just as crucial to this style as the functionality of the furniture.

The use of organic materials reflects the Scandinavian love of nature; their desire for laid-back living is underpinned by the simplicity and functionality of the furniture. If you like to keep things simple and natural, the Scandinavian style is perfect for you.