London, United Kingdom
Fitzrovia – Although located in the heart of London, this unconventional district is the polar opposite of the neighbouring West End with its thriving business life. Fitzrovia is known for its lively art scene, and has always held a fascination for famous personalities, such as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Even today, poets, designers, and musicians are drawn to the district's many bars, pubs, and concert venues, and it is also widely known for its traditional handicrafts. There is certainly no better place in the whole of London to combine business with pleasure, and inspiration with relaxation. In 2016 the Sunday Times even bestowed Fitzrovia with the honour of being London's most liveable district.
In the heart of Fitzrovia, the renowned London project developer Dukelease has renovated six buildings, transforming them into 13 luxurious apartments and penthouses. Various retail units are also housed on the ground floors. The result is the fascinating Artisan building complex on the corner of Tottenham Court Road and Goodge Street. The name refers to the district's tradition for handicrafts, and this became a guide for planning the conversions. The goal was to maintain the look of the existing buildings, while at the same time creating modern and exclusive interiors. This has led to a visually stimulating contrast: Uniquely contemporary architecture which does not deny its historical roots and urban planning context.
The interior of some of the apartments was designed by London architectural firm Rolfe Judd. Spacious apartments and exclusive penthouses with high-end equipment have been created. This is apparent in the materials used and the furnishings in the kitchens and bathrooms, which are exquisite. Equipping the apartments with the most modern building technology – namely a KNX system from Gira – was also only natural.
From the start, it was clear to project developer Dukelease that the prestigious project should combine living comfort with security and energy efficiency. Through Gira's UK branch, contact was made with architectural firm Rolfe Judd by Key Account Manager UK Muir Baxter. Touch sensors, light switches, and socket outlets have been integrated into various apartments in the Artisan complex. They are all from the switch range Gira E22 in aluminium, and mounted flat on the walls. The technology was installed by Smart Home specialists Sagar Smart Homes from London.