100% interesting: The '100% Design' trade fair invites guests to visit London from 21 to 24 September 2016. The UK's biggest design trade fair showcases new products from the fields of decoration, interior design and furniture. It attracts the most important companies, renowned designers and fresh talent in equal measure. The trade fair is considered a hotspot for designers, architects, interior designers, planners, producers and dealers. It also takes place at the same time as the London Design Festival. Yet another reason to visit the trendy metropolis this September.